We build the radiology workflow that imaging actually needs
Founded in 2022, with considerably more road behind it
The company is 4 years old; the team that founded it had spent more than a decade implementing and building RIS/PACS systems, hospital systems and medical interoperability before incorporating. NOVA Imaging was not a first attempt: it was the decision to build properly what we had already watched fail in many different ways.
That experience spans the full range of complexity — outpatient diagnostic practices, medical centers, clinics and tertiary hospitals — which is exactly what lets us size an implementation with nothing missing and nothing to spare.
- 2022
- Year founded
- INVIMA registration
- RIS/PACS medical devices
- Itagüí, Antioquia
- Headquarters
- Nationwide
- Operating across Colombia
Clinical rigor first
Every product decision goes through working radiologists before it reaches production.
Interoperate, don’t replace
NOVA Imaging integrates with your existing HIS and EMR instead of forcing a wholesale system change.
Designed for daily use
A product that holds up in everyday operation, not just in the demo.
From the single practice to the tertiary hospital
Institutions run on NOVA Imaging in Itagüí, Medellín, Barranquilla and Villavicencio, ranging from an outpatient diagnostic practice to a tertiary hospital. Because we operate in the cloud, distance stopped being the factor that decides who we can serve.
- Itagüí
- Medellín
- Barranquilla
- Villavicencio
Engineers and clinicians who know the workflow from the inside
A team with real experience in software development, diagnostic imaging and health informatics.

Reinaldo Valencia
CEO · Co-founder
Product designer
19 years of experience in UX/UI and more than 12 years in RIS/PACS systems.

Roberto Restrepo
CTO · Co-founder
Imaging software expert
Software development specialist, with 16 years building applications and more than 11 years in RIS/PACS.

Jorge Rudas
CIO · Co-founder
Diagnostic imaging expert
PhD in Biotechnology with 16 years of experience in medical imaging informatics.

Pedro Ortiz
Consultant · Health informatics
More than 36 years in healthcare IT and a lecturer at Universidad CES; more than 9 years planning and implementing diagnostic imaging projects.
Clinical data treated as what it is
Images and reports are sensitive health data. These are the guarantees your IT and legal teams are going to ask about, without having to chase us for them.
INVIMA medical device registration
NOVA Imaging is registered with INVIMA — Colombia’s medical device authority — as a manufacturer and distributor of RIS/PACS medical devices.
Law 1581 of 2012 (Habeas Data)
The processing of personal health data follows Colombia’s data protection legislation.
Medical record retention
Configurable retention policies to meet the required document retention periods.
Encryption in transit and at rest
Images and reports travel and are stored encrypted, with no exceptions by study type.
Role-based access control
Each profile sees only what their role requires: radiologist, technologist, administrator or referring physician.
Traceability and audit
A record of who accessed, read, modified and signed each study, with date and time.
Interoperability over open standards: HL7 v2 (ADT · ORM · ORU), FHIR R4, DICOM and DICOMweb (WADO · QIDO · STOW), IHE profiles, and the LOINC, SNOMED CT and ICD-10 clinical terminologies.
